Marketing and PR
Schibsted, the ambitions Norwegian media group who, some would say, operates in a different league than most other Scandinavian media companies, aims to take a slice of the international ad market by setting up shop in London (via Dagens Media, in Swedish). To start with, the London office will employ
Freesheets
Lacklustre results from Mecom's Danish arm was to be expected, but the latest proposed freehsheet merger certainly caught me by surprise. I must admit I was a bit surprised to see Mecom shares tumble almost 5pc in yesterday's trading, after the company announced its interim results
Blogging
Want to know the results of next year's US election? Follow the blog buzz. At least if this Norwegian experiment is anything to go by: A blog measuring the blog buzz around Norway's political parties and key political issues proved to be quite accurate when it
Acquisitions
Governance of Owners (GO) is attempting to throw a spanner in the works for former Mirror-boss David Montgomery's rapidly expanding newspaper empire (via NA24 Propaganda). The British fund has adviced Dutch newspaper group Wegener, of which GO owns 13.3 pc, to reject Mecom's bid. Wegener&
Blogging
Ever heard of the blogging journalist who denied being a blogger? Just as I published my last post I realised that I'd made the monumental mistake of making a statement about what blogging IS in the headline (hence the correction). From experience I know that can be dangerous
Blogging
On the theme of how to explain blogging and its benefits to journalists, I found this little gem catching up with one of my RSS-feeds: A blog post is not (or at least, it shouldn't be) a writing assignment you must prep for and deliver as a finished
Blogging
Or maybe that should be: what journalists need to know about distributed conversations. I came across this survey on Friday, which unsurprisingly found that most (Danish) journalists found reading blogs irrelevant to their work. "Ah, the things they are missing out on," I thought to myself, but was
Blogging
Four out of five Danish journalists feel reading blogs is irrelevant to their work, according to a survey by media intelligence company Cision (via Mediawatch.dk). Hardly any news journalists felt blogs were worth the hassle, but half of the survey's respondents did believe blogs would come to
Marketing and PR
Fascinating story from The Financial Times today (behind pay wall): HSBC has reversed its decision to take away students’ interest-free overdrafts as soon as they leave university after it suffered a consumer revolt by graduates on Facebook. The bank said it was not “too big” to listen to customers. Wow.
Media
"I want some facts. Any kind of facts. There must be something going on in Europe besides a nervous breakdown. I don't want anymore economists, sages or oracles bombinating over our cables. I want a reporter. Somebody who doesn't know the difference between an ism
Acquisitions
Mecom, the investment vehicle of former Mirror boss David Montgomery, has finally submitted a formal bid for Dutch regional newspaper group Wegener. The British media group announced its takeover plans early May, but the deadline for submitting a formal bid in accordance with Dutch law had to be extended thrice
Blogging
People largely ignore display advertisement on websites. A more successful, albeit unethical, approach to grab attention is to make the ad look like content, reports Jakob Nielsen's Alert Box. These findings (via David Black) reminded me of a recent survey by Director A/S which showed that the