Freesheets
Kampanje reports today that recent readership figures show Schibsted's free paper 20 Minutes has become the most widely read general interest newspaper in France, even surpassing Le Monde. To add to the woes of the traditional French press, the only French paper that can boast more readers than
Media
Undercurrent contemplates the recent inflation in predictions of the demise of the newspaper industry and suggests someone set up an index for measuring the number of doom and gloom prophecies. In the meantime, he says, there is always Technorati... However, I think it's worth keeping in mind that
Marketing and PR
Yes, I'm talking about Bloggulf the lamb preparing for his 'responsibility' to become lamb-and-cabbage-stew again, and no, I'm not paid to aid the viral marketing campaign for the Government office trying this unusual approach to get people to eat more meat (and here I
Freesheets
Strong words from Aftonbladet's head of information, Olof Brundin, ahead of Monday's launch of the Schibsted-owned newspaper's new freesheet Punkt se. The new freebie joins an increasingly crowded market, though the battle between the Swedish freesheets so far is on a much smaller scale
Media
Not to a champion of investigative journalism, nor to the idea that there's room for a hard hitting, controversial news magazine in the Norwegian media market. Rather, it's goodbye to a news magazine that simply didn't make enough of a difference. Shelved at the
Blogging
Just after I wrote about the rather bizarre blog of Bloggulf, the sheep who's longing to become lamb-stew, I stumbled across this piece of news about Winston-Salem Journal's online newspaper launching a veggie blog (been too busy to blog about it until now). And that in
Marketing and PR
... despite what other things Norwegians may pretend to be. This new viral marketing campaign further proves my point: it's the first viral marketing campaign in Norway that I'm aware of, and, big surprise, it's about the value of agricultural products. More specifically it'
Freesheets
Some seven free papers are currently fighting for advertisment revenues in the Danish freesheet war, one more is due to launch 6 October, and now the freesheet craze has hit Sweden as well. Last week Bonnier launched two regional editions of its freesheet City Stockholm in Malmö and Gothenburg to
Media
Not surprisingly, tabloid readership is in steady decline according to the latest readership figures. Print readership is down overall, and for the first time in history more people read Dagbladet online than on paper. Now the latter at least is a success story of sorts, and Dagbladet's online
Media
The latest readership figures are out, and among the losers, surprise, surprise, are the weekend papers. Despite increases in spending and editorial resources, readership figures for the measured Saturday editions are down four per cent, Sunday editions down six per cent. Knut Arne Furusaeter from TNS Gallup told Kampanje that
Media
As more and more people get their news online, newspapers in this country have flooded the market with all kinds of featurey magazines, mostly included with the various editions of the papers, to impress upon their readers the added value of print over internet. Ironically, the success of online media
Current Affairs
The exit polls show that Sweden is likely to get a new government after today's parliamentary election. According to The Local's eminent election night blog, British Conservative Michael Trend was among the invited international guests at the Moderate Party HQ: "If he [opposition leader Fredrik