Bonnier goes Dutch

Swedish media giant Bonnier continues its foreign expansion and has partnered with the likes of Audax Publishing and Betapress to crack the Dutch magazine market. To start with, Bonnier is bringing its popular science magazine Illustrated Science, already performing to the publishers satisfaction in the Nordic countries, Latvia and Greece, to the land of the dijks. 'The Dutch market has many similarities with the Scandinavian, so we think our magazines will work well there,' Erik Maansson, Bonnier's senior vice president of information, told Dagens Media.