Freesheets

Freesheets equal unsolicited advertisement

Kristine Lowe

02 Nov 2006 — 1 min read

Edda Media (the new name for Mecom's Norwegian newspaper portfolio) is up in arms over a government proposal that will put door-to-door distributed freesheets on par with unsolicited advertisement.

The media company has 13 local freesheets in the Greater Oslo area. If the proposed revision of Norway's marketing law is adopted, Edda Media would be prohibited from distributing those to households with 'no to unsolicited advertisement' stickers on their mailboxes (via Kampanje, in Norwegian). The proposed revision would also throw a spanner in the works for Icelandic group Dagsbrun and its plans to launch a door-to-door quality-freesheet in Norway.

Free newspapers distributed door-to-door is quite the trend on Iceland and in Denmark, and one is left to wonder if the Norwegian government has thought of all the implications of forcing media companies to distribute their freebies on tube stations... If nothing else, perhaps Oslo Underground gets to add a brand new excuse to the worn-out 'snow and ice on the tracks'...

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