PR Newswire links up press releases to Technorati

PR Newswire will start linking individual press releases to Technorati so people can find out which blogs are linking to them (via Bloggers Blog). "Press releases have the power to initiate and inform important conversations in the blogosphere, while many bloggers are great accelerators and influencers of public conversation and opinion," Dave Armon, chief operating officer of PR Newswire, said in the press release announcing the deal.

Hmm... welcome to the brave new media world. It's great to see the blogosphere recognised as an important source of public perception and debate, but PR and marketing departments might want to consider retraining their staff to get rid of the corporate jargon and marketing speech that surely will only backfire in the realm of human conversation.