Marketing and PR

Sophisticated Bullshit: why advertising is dead

Kristine Lowe

30 Jun 2007

... this is rather sophisticated BS, which the author could have got away with before the internet. Now people just share how crap a product is and no amount of advertising projection is going to have psychological impact. And that is why advertising is dead - it doesn't have the same function it used to but it's still sucking out money out of companies. What the author is missing is that the 'informational' role of advertising is now fulfilled by other customers, i.e. markets. The demand side supplying itself...

Quintessentially Adriana (commenting on a Financial Times opinion piece about the benefits of advertising), from her Furl feed.

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