Second Life

Swedes flock to Second Life

Kristine Lowe

13 Feb 2007

Riding on the hype from a potential launch of a Swedish Embassy in Second Life, the first Swedish paper has bought a piece of property in the virtual world. Last Friday, the Swedish daily Sydsvenskan launched its own island in Second Life: a nice little place where Swedes from the Southern part of the country, which the newspaper covers, can meet and hang out (via Media Culpa).

Interesting. I can't say I'm too convinced by the soundness of this idea, not dissimilar to MTV's recent 'virtual' efforts to revive a rather tired media brand: create a place to hang out in Second Life, a place some would argue may be just a wee bit overhyped.

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