Blogging
How could I possible think I could get away with mentioning 'product placement' in the same line as blog and think I could avoid revisiting that age old debate surrounding it? I couldn't of course, but this is all down to me as I haphazardly talked
Blogging
I have to confess that I've shamelessly ripped the headline of this post, as well as the first quote, from a post on NRKbeta, but it all serves a larger purpose. You see, NRKbeta brought my attention to this thought-provoking quote from an article by Douglas Adams, which,
Blogging
'Waking up' might be a bit of understatement, but there seems to be a steady stream of news from Sweden about mainstream media acquiring blogs to reach attractive niche audiences and advertisers. A week back, news broke that magazine publisher Egmont was acquiring the male fashion blog Manolo.
Blogging
About this time last year I had great fun putting together a team of media bloggers who live blogged the Norwegian Editor's Association's annual conference which was headlined "Editor 2.0" (on commission from that very same organisation). While writing this, I'm
Blogging
Cory Doctorow has 17 excellent tips in Information Week (via Bloggers Blog) on how to get bloggers to write about you – which could be just as useful for news sites. Now, let me first take a moment to say that I've never understood journalists and editors complaining about
Blogging
"So, just how many DINKY unique visitors with a penchant for expensive jewlery do we get by employing you to blog for us?" If this post on how "Personality pays in the pay-per-click economy of blogging" is anything to go by, this sort of sentiment may
Blogging
A blog gives you a chance to build your own identity, which is miles better than brand. It allows for a mix of trivial, serious, thoughtful and sometimes stupid.. just like the human being behind it. That is the authenticity that companies would like to infuse their brands with. Alas,
Blogging
Blogging could be the best thing that's ever happened to journalists, if we can only get our heads around it. I apologise. If you're new to this blog and didn't check the first link of my last post, I might have misled you: I&
Blogging
Should journalists blog? I'm sure I've covered this before (well, actually I have) but a recent interview about teaching blogging to journalists spurred an interesting response from an editor who hated the idea but happened to be a pretty decent blogger himself, so here we go
Blogging
After eight months at stureplan.se, blogger Karin Schulman made it known she was keen to take her blog, called "Fuck you right back", somewhere else. Dagens Media asked her how much they'd have to pay for her: "I only work on commission. 4 pence
Blogging
Adam over at One Man and his Blog alerted me to this brilliant post by Howard Owens, "Journalists who learn to blog help their online sites grow beyond shovelware". Adam is particularly taken by these lines: Most of the bad bloggers tend to gravitate toward current affairs blogging.
Blogging
It's been months since I revisited the value of linking out, so it was great to stumble across this post by Publishing 2.0 (via Martin Stabe), which contained too many eloquent lines on the power of the hyperlink to include them all on del.icio.us. My