Here's a thing that has puzzled me lately: most times I've logged into Facebook I've been met by Facebook ads claiming this or that friend of mine on the network has used Facebook Friendfiender, urging me to follow their lead. The thing that'
Recent events has had me pondering if Twitter is not far superior to Facebook when it comes to mobilising people to actually take action and do something in the real world. It was fascinating to hear Suw Charman-Anderson attribute much of the success of the Ada Lovelace campaign she ran
Marketing and PR
It must have been some of the most surreal 24 hours of my life: 6 July 2005 went by in an excited haze as I found myself handling extraordinarily good news, the day after I was dealing with the worst possible kind - while not knowing if near and dear
Blogging
Obviously, this is not a complete list. Usually I just save my favourite links to delicious, but, since this blog revolves around the many facets of how the communcations industry is changing, here's a few really interesting links to chew on: Eirikso: "Free, but not that free…
Marketing and PR
“Social” is a bubble. Trust me on this. I urge all consultants on “social ______” (fill in the blank) to make hay while the sun shines. Even as the current depression deepens, lots of companies are starting to realize that this “social” thing is hot stuff and they need to get
Blogging
I stumbled across two great SlideShare presentations that really gave me something to think about today - in the best possible way as they are both quite uplifting takes on the times we are living in (the first via Fred Wilson, the second from Neil Perkin). Despite the disparate titles,
Marketing and PR
In my introduction to using the social web - which I should have put the sign "work in progress" on, but have now gone over and added more links/ edited for clarity - I only thouched very lightly on the all important issue of rules of engagement online
Marketing and PR
In this day and age it sometimes feel like every website, product, gadget is being communitised, that community is the marketing bandwagon of our time. Still, some attempts at making "community" part of ones marketing strategy are arguably braver than others. One of the very bravest I'
Blogging
Just as I was putting together that post on Blondinbella and product placement, I came across Natalie's wonderful Blogging 101 for Publicists: an excellent tutorial in blogger relations for PRs from my favourite mixologist (who as far as I know blog for ... eh.. love and public spirit) I
Blogging
Cory Doctorow has 17 excellent tips in Information Week (via Bloggers Blog) on how to get bloggers to write about you – which could be just as useful for news sites. Now, let me first take a moment to say that I've never understood journalists and editors complaining about
Blogging
A blog gives you a chance to build your own identity, which is miles better than brand. It allows for a mix of trivial, serious, thoughtful and sometimes stupid.. just like the human being behind it. That is the authenticity that companies would like to infuse their brands with. Alas,
Journalism
To my mind, News is a conversation, for the most part written by Steve Smith, the editor of Spokesman Review, is one of the most interesting newspaper blogs around because it gives you a marvellous insight into how a regional newspaper is grappling with change: trying to involve its readers