Marketing and PR
Ryanair has launched a calendar with a number of its perky stewardesses posing in bikinis, and, towards the back, a somewhat less flattering picture of a stewardess supposed to represent its main competitor, Air Lingus. Answering the flurry of complaints from the usual suspects, Wilhelm Hamilton, Ryanair's head
Blogging
Today's required reading for all PRs and marketeers who want to get a handle on how to approach bloggers: I mean, I've done my bit of PR-work in the past, and I'm embarrassed on a daily basis on behalf of all the PRs who
Marketing and PR
Targeted marketing comes in so many forms these days. And to think I was a bit worried about this trend when there's services like Pudding Media (from Valleywag, via Adriana's Furl feed): There's a new Skype competitor, dubbed ThePudding, on the Web. And ThePudding
Marketing and PR
Gee, the mind-boggling lawsuits this brave new world of ours throws up: An Australian accounting software developer blames a "severe downturn in sales" on people who bad-mouthed its products in online user forums. It wants a judge to muzzle their comments. The company is also seeking about $125,
Marketing and PR
Schibsted, the ambitions Norwegian media group who, some would say, operates in a different league than most other Scandinavian media companies, aims to take a slice of the international ad market by setting up shop in London (via Dagens Media, in Swedish). To start with, the London office will employ
Marketing and PR
Fascinating story from The Financial Times today (behind pay wall): HSBC has reversed its decision to take away students’ interest-free overdrafts as soon as they leave university after it suffered a consumer revolt by graduates on Facebook. The bank said it was not “too big” to listen to customers. Wow.
Blogging
People largely ignore display advertisement on websites. A more successful, albeit unethical, approach to grab attention is to make the ad look like content, reports Jakob Nielsen's Alert Box. These findings (via David Black) reminded me of a recent survey by Director A/S which showed that the
Marketing and PR
I've been beset by so many technical woes over the last few days that I've almost felt this must be some sort of big cosmic conspiracy, part of what's kept me from blogging, but here's a marketing ploy that really, really puzzles
Marketing and PR
As of next Monday, 30 July, Sun Microsystems will start releasing key corporate news over the Internet, via the company's website and RSS-feeds. It's thought to be the first time a US company has been allowed to use the web as it's main channel
Marketing and PR
I guess I'm lucky, or have been, to receive very little spam on this blog, just the odd trackback, but this month spam's been a daily nuisance - mostly in the form of trackbacks, but also comments. What's struck me though, is that most
Marketing and PR
... this is rather sophisticated BS, which the author could have got away with before the internet. Now people just share how crap a product is and no amount of advertising projection is going to have psychological impact. And that is why advertising is dead - it doesn't have
Blogging
A recent 'seminar' on blogging by media intelligence company Cision left me somewhat baffled. The talks, by Richard Gatarski and Alexander Mason, were inspiring enough, but Cision used the seminar to launch its plans to offer new, and no doubt expensive, blogmonitoring for its clients. This didn'